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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society



出版社 Arthur Asa Berger San Francisco State University
ページ数 151ページ
コンテンツ形式 EPUB|PDF|TEXT|FILE
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American Advertising and Societal Values During the ...
[ to cite ]: Richard W. Pollay (1985) ,"American Advertising and Societal Values During the Twentieth Century", in SV - Historical Perspective in Consumer Research ...




Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society