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Anime’s Media Mix: Franchising Toys and Characters in Japan



出版社 Marc Steinberg
ページ数 112ページ
コンテンツ形式 EPUB|PDF|TEXT|FILE
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Media mix - Wikipedia
References. Marc Steinberg, Anime's Media Mix: Franchising Toys and Characters in Japan. The book references and cites numerous sources on the subject
Transmedia storytelling - Wikipedia
History. The origins of the approach to disperse the content across various commodities and media is traced to the Japanese marketing strategy of media mix ...
A Brief History of Early Japanese Video Games - Game Studies
The Foundation of Geemu: A Brief History of Early Japanese video games by Martin Picard Abstract The paper offers a short history of the origins and the establishment ...
University of Minnesota Press on JSTOR
Founded in 1925, the University of Minnesota Press is best known as the publisher of groundbreaking work in social and cultural thought, critical theory, race and ...




Anime’s Media Mix: Franchising Toys and Characters in Japan